Air Force commercial showcases med evac Airmen Published Nov. 4, 2010 Air Force Recruiting Service Public Affairs RANDOLPH AIR FORCE BASE, Texas -- -- An Air Force commercial highlighting the roles men and women play in Air Force humanitarian relief efforts begins airing in television markets and select movie theaters across the country this month. "Med Evac" highlights the Air Force's critical aeromedical evacuation mission during disaster relief efforts. The commercial is the fourth in the "It's Not Science Fiction" series; the first was released June 2009, and demonstrates the technology of unmanned aircraft systems. "The aeromedical evacuation mission is a unique Air Force mission and is a crucial part of any disaster relief effort," said Col. Michael Tillema, director of Strategic Communications and Marketing for Air Force Recruiting Service. "This new commercial will help inform the American public about this vital mission and showcases our professional medical corps Airmen." The aeromedical evacuation mission is essentially a "flying hospital" and is usually the fastest, and in many cases, the only lifesaving mode of transportation during natural disasters and in combat zones. Air Force medical teams have conducted med evac missions in response to Hurricane Katrina, the Haiti Earthquake and in the current conflicts in Iraq and Afghanistan. "Med Evac" was produced by contract ad agency GSD&M Idea City of Austin, Texas, for AFRS. The 30-second spot will air on BET, Comedy Central, ESPN, Discovery, MTV, Speed, Spike, TBS; and during select programs on the Prime Networks and NFL games. The Air Force's Sci-Fi campaign is geared toward demonstrating that technology, once thought to be science fiction, is actually being employed by the Air Force today. Each commercial spot is portrayed in a cinematic, sci-fi environment and then reveals in the end that these missions are not science fiction, but rather what the men and women in the Air Force do every day.