Capture leads with new app

  • Published
  • By Maricris Moore
  • Air Force Recruiting Service Public Affairs
Recruiters now have a quick and easy way to acquire critical lead data, thanks to the Mobile Lead Capture Application.

Developed by the Air Force Recruiting Service Operations and Marketing division and the Air Force's advertising agency, GSD&M, the smartphone application is designed to capture potential applicant information. It also replaces the Lead Capture cards. The app provides a standardized process to capture and track qualified leads and will make it easier for recruiters to account for all potential applicants right on the spot.

The MCLA app can be downloaded by using a government-issued iPhone or iPad. To login, the app will require the recruiter's email address and billet ID. The recruiter's billet ID is a four to five alpha-numeric code that is specific to the recruiter and the recruiter's squadron, flight and office location. Once the app has been downloaded, recruiters will be able to capture leads during school visits, zone canvasing or while attending events.

Recruiters will also have the option to set the app in "guest" mode to allow applicants to enter their information directly on the device. 

The information entered into the app will then be transferred to the recruiter's Air Force Recruiting Information Support System account within 24 hours and lead records will be wiped from the iPhone or iPad once it has been submitted.

Visit https://youtu.be/W6CrBeTVddE to view a YouTube video about the app.  For more information about the app, email Frank Radis at frank.radis.2@us.af.mil.