Switching Seats
The Air Force, along with its contract advertising agency GSD&M Idea City, launched the multimedia marketing campaign "Switching Seats" March 23 in support of its NASCAR partnership. The campaign centers on the parallels between Air Force and NASCAR high-performance jobs, and focuses on No. 43 driver Reed Sorenson and crewmembers engaged in each others' jobs. (U.S. Air Force photo illustration)
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